Red Bull Photo Dash
The Red Bull Photo Dash gathered influencers from all over, ranging from photographers and icons to business executives. The event featured a day of photo activations to promote Red Bull's upcoming Soapbox Race in Cincinnati, Ohio. Assembled teams were tasked to venture around Cincinnati to capture certain challenges through shareable imagery. Each team portrayed their own creative spin on each challenge which lead to priceless, localized media content usable by the Red Bull brand.